Build a strong foundation for your soulful business

Join us + start today

Payment Options

Soulful

Build a strong foundation for your soul-aligned business + fearlessly launch your calling

 Business Academy

The

The SBA is my soulful spin on a business training program, and provides 12 months of soulful business training, supportive community, and laser coaching support for aspiring and new women entrepreneurs to learn the business skills, mindset tools, and sustainable approach to create a strong foundation for their aligned and purpose-driven business and a lifestyle of freedom.

I created The Soulful Business Academy (SBA) to be an accessible experience for women in the early stages of their business development process, whether they’re bringing to life a purposeful side hustle, sorting through their many ideas and deciding which business is best for them to start, preparing to transition out of their full-time “soul-sucking” job and do work they love, or are already running a business but are still feeling “wobbly” in their foundation, structures, and basics and want to refine and streamline so that they can grow to their unique next level.

I have been supporting both aspiring + established women entrepreneurs from across the globe to launch, grow, and scale their soul-aligned businesses for the past 5 years as a Soulful Business + Leadership Coach, and am excited to bring all that I’ve learned to create an exceptional experience to discover new actionable skills, stay accountable to implementing what you’re learning, and receive support personally from me on our live group calls!

Thank you for being here! I am so excited to serve and support you in bringing your business vision to life. 

Welcome love!

is for the woman who...

Needs to learn the basics to build a soulful business and do meaningful work she loves

Craves a growth-oriented community of fellow entrepreneurs, support, and accountability to follow through on bringing her vision to life

Is operating on a limited “start-up” budget, but knows the value of investing in herself

Has been in business for a year or two, but is still feeling wobbly and not making consistent or reliable income

Desires to create a lifestyle of freedom, flow, and fulfillment by leaving her full-time “soul sucking” job, and pursuing what truly sets her soul on fire

Is feeling drained by her new business or side-hustle, and wants it to feel more aligned, inspiring, and fun 

Soulful

 Business Academy

The

As a Soulful Business + Leadership Coach for women entrepreneurs, podcast host, international retreat leader, champion of women, and believer that your big crazy dream is totally possible...

hi there!

I'm Emily Cassel

I’m devoted to helping you launch, grow, & scale the business your soul came here to create while making the impact + income that changes {y}our world. My coaching journey began in a Positive Psychology class when I felt like I had finally found "my work," then decided to forgo a master's in Counseling and changed the trajectory of my education and career. To this day, I feel that fire within me for this work.


Soulful Business Academy

introducing the

WHAT'S INCLUDED


12 1-hour+ training video modules 

12 actionable SoulWork PDFs to complete each month

12 Momentum Coaching Sessions [monthly group coaching sessions, Tuesdays 12 - 1:30 pm ET, recorded]

12 Confident Clarity Q+A Circle Sessions [monthly group coaching sessions, Tuesdays 12 - 1:30 pm ET, recorded]

Bi-weekly accountability partner check-in calls

Monthly LIVE pep talks from inspiring [soulful + successful] women entrepreneurs

Private Facebook community group for additional support + connection

Access to members-only discounts, special offers, and resources to help you grow your business

BONUS access to the Guest Experts Video Training Vault 

Exclusive opportunity to attend Soulful Business Circle Retreats for FREE + earn a free 30-minute private session with Emily for every friend who signs up and attends with you

Exclusive invitation to attend the annual members-only SBA retreat [additional charge] 



take a peek inside

Monthly Modules

Module One

clarify the WHY of YOUR WORK

LEARN HOW TO communicate the essence of YOUR WORK, CREATE A POTENT MISSION STATEMENT, DEEP-DIVE INTO YOUR AUTHENTIC VISION FOR SUCCESS, AND UNCOVER THE CORE MESSAGE OF YOUR UNIQUE BUSINESS

Vision, Mission, + Message

next

previous

Module Two

create the structure for your true work

learn how to map out a year in your dream business, plan your offerings and launches, and implement the necessary structures and systems to allow it to flow effortlessly

Soulful Business Blueprint

next

previous

Module Three

call in the clients you want to serve + support

learn how to identify the true problem you solve, understand your client's journey, speak directly to the hearts of your tribe, and conduct (fun) market research 

Attracting Your Soul-Mate Clients

next

previous

Module Four

design your aligned launch formula

learn how to create the strategy that supports your soul to get your work out into the world + spread your potent message in ways that feel enlivening

Simple Launches That Flow 

next

previous

Module Five

build your high vibe tribe 

learn how to leverage the power of community in your business model, align with strategic partners, and create experiences + offerings through collaboration to create more synergy, generate more buzz + impact

Authentic Connection, Collaboration, + Community 


next

previous

Module Six

express your essence +
stand out

learn how to create a brand that feels like an expression of your soul, design a mood board, simple + affordable web design, how to ace your photoshoots, develop branded content, & more

Soulful Branding + Marketing 


next

previous

Module Seven

stay consistently focused + productive 

learn how to implement systems to allow you to work smarter (not harder), stay focused on what matters, and stay consistently devoted to your mission and desired results

Structures + Systems for Sustainability


next

previous

Module Eight

embody your abundant worthiness

learn how to cultivate an abundant mindset for success + manage your money in a streamlined way, while maintaining a healthy financial relationship, define your business priorities, + create balance in your business and life

Money Mindset + Management 



next

previous

Module Nine

embrace presence as the most valuable currency

learn how to show up fully in your work, master your energy, hold space for your clients/customers, design your customer service policies, and create raving fans + customers who refer you constantly

Holding Space + Delivering Exceptional Experiences




next

previous

Module Ten

confidently pitch, sell, + speak about your business

learn how to master a seamless sales conversation, create powerful content consistently, and speak about your work in a way that converts followers to paying clients

Soulful Sales + Content Creation





next

previous

Module Eleven

establish the routines + practices to infuse your soul into your strategy

learn how to design the critical checkpoints for yourself to stay in alignment, enlivened flow, and connection with your inner wisdom in all circumstances

Soulful Success Rituals 




next

previous

Module Twelve

walk your talk as you continue to grow and change

learn how to become the leader you're here to be, embrace and welcome the uncertainty that's inherent to entrepreneurship, and give yourself permission to change your mind and trust your soul's callings on your path

Evolutionary Leadership 




next

previous

How long is the program?

The program is 12 months long, so that as you navigate and create you'll have ongoing access to support, accountability, and additional tools and resources to help you build momentum and take the next step. You can start ANYTIME, and work through each module progressively, no matter which month of the year you choose to join us.

WHAT WILL I LEARN?

You will learn how to create a meaningful, fulfilling, sustainable, soul-fueled business that allows you to embrace + express your full self, create more harmony in your whole life, and trust your own inner wisdom to guide your decisions + the way you lead your business in your own beautiful way. 

HOW DO I KNOW IF ITS THE RIGHT FIT?

This experience is the right fit for you if you're a woman with a business idea, a new business, or an existing business and you desire to build your business in a soulful + sustainable way.

DO I RECIEVE SUPPORT THROUGHOUT?

Yup! You'll receive *live* + individualized support through our 2 group coaching sessions each month,and if you can't make it to a call, you can fill out our form to submit your question ahead of time and watch back the recording to hear Emily's response and receive support. You'll also be able to ask questions as you work through the video/audio trainings and worksheets for the month, and be matched with an accountability partner to meet with every other week.

WHAT'S THE INVESTMENT?

The investment for this experience is $249/month or one single payment of $2,700 for the year.

IS PRIVATE COACHING INCLUDED?

Sorta! This is the ONLY program I offer that does not include private coaching sessions. If you're looking for more 1:1 support from me, you can check out The Business Alchemy Circle or The Soulful Leadership Mastermind. You WILL however receive 1:1 laser coaching (10-15 mins) in our group calls when you attend live or submit a question in advance around a specific challenge in your business.

WHAT IS THE TIME COMMITMENT?

The time commitment is fairly flexible for this experience, since there are LOTS of bonus trainings, recommended resources, and opportunities to join us for additional support throughout. I'd recommend setting aside about 4 hours/month for implementation outside of our 3 hours of scheduled calls + 1 hour to watch/listen to the monthly training module. As with anything, you'll get out of this experience what you put into it! So if you show up to everything that's available and do the recommended work, and ask the questions you have, you will experience wonderful results! 

IS THERE HOMEWORK?

Yes! During our live coaching calls each month, I'll often give you customized action steps to take the next step in your business + level-up your success. There are also "assigned" workbooks that accompany each monthly training module for you to work on throughout the month.

It's a big virtual world out there, so the fact that you've landed here means we were destined to meet, and I don't take that lightly!

I know there are SO many business mentors and coaches out there, teaching one distinct model to run your business the "right" way.

This program will not teach you just one method, because I believe that the best innovation in your business will come through education & empowerment to fully embrace and express who you are, creating a pathway for how you can uniquely serve the world while making great money doing it. 

The early stages of the entrepreneurial journey really fire me up, because I remember just how exciting and scary it can be to grow and evolve at such a rapid rate, when you're first figuring things out and putting the pieces together.

I would be so honored to guide, teach, coach, and support you along your journey toward building a business that's an expression of your soul's purpose, mission, and unique message that only you are here to share.

Hope to see you inside!

I'm so excited we've found each other!

xoxo,