Deenah is the Owner and Creative Copywriter at Words to Live By: A Copywriting Studio focused on serving values and passion-driven brands and entrepreneurs. 

Specializing in Brand Messaging, SEO Website Copy, and Email Marketing, Words to Live By is committed to writing copy that is backed by psychology and poetically executed.

In this episode we discuss:

• What ethical marketing IS — and isn’t
• The trendiness of ethical marketing in the business landscape right now + how to differentiate between the authentic drive to do & be better vs. following the trend 
• Common red flags + signs to look out for as a consumer when unethical marketing is at play
• Breaking free of our marketing conditioning + building our own way of marketing better by building quality relationships with prospective clients
• The scoop on effective email marketing – subject lines, open + click rates, and more!
• A simple hack to know what content to create to serve your audience (without having to ask them) through a value-first approach
• Emily’s recent experience with unethical marketing practices + the true cost of a lack of transparent client communication in your business

CONNECT WITH DEENAH:

Words To Live By (wordstolivebywriting.com)

@wordstolivebywriting

(69) Deenah J. | LinkedIn

Make sure to download her freebie! 52 ideas on what to write in your emails, how to get people to read your emails, and lead magnet ideas she guarantees you haven’t heard of before!

Design emails people love to get. (flodesk.com)

Tune in now!

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CONNECT WITH EMILY:

Instagram: instagram.com/emilycasselofficial | Instagram.com/wmnup

Website: www.emilycassel.com

Insight Timer:  http://insig.ht/emilycasselofficial