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I'm Emily Cassel

An East-Coast Soulful Business + Leadership Coach, Podcaster, Sacred Space Holder, Traveler and expert at supporting women ready to translate their soul callings into profitable, impact-driven businesses that change the world.

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Intentional Risk, Delegation, + Serial Entrepreneurship with Diana House, Founder of Tiny Devotions

March 27, 2018

About Diana

Diana House is an entrepreneur focusing in both the e-commerce and real estate spaces. She is the founder of Tiny Devotions (, co-founder of Cole + Parker ( acquired in 2016 and currently building Church (  – a disruptive modern take on Christian jewelry. Diana is also a managing partner at ADJ Holdings – a real estate company primarily focused on the private lending space and is active in real estate investing. 

Diana started her entrepreneurial journey after completing her law degree at Bond University in Gold Coast, Australia. She also holds a Certificate in Private Wealth Management from Chicago Booth and has completed the Ivey Executive Leadership Program.

She has been honoured in the W100 as one of Canada’s top female entrepreneurs as well as Top 20 under 40 in Business London magazine. 

Diana lives between London, Toronto and her various travels with her husband Jeff and their dog Coconut. Some of her career highlights have been scaling an e-commerce company to 7 figures, “doing a deal” on Dragon’s Den and hanging out with and pranking Richard Branson on Necker island. 

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