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Hosted by Emily Cassel

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I'm Emily Cassel

Emily Cassel (she/her) is a Soulful Business + Leadership Coach for women entrepreneurs, podcast host, writer, international retreat leader, and champion of women, based in Charleston, SC. Emily believes that when women embrace and express their deepest soul calling and become leaders of their life and business, we create a more liberated and limitless future for ourselves, each other, and our world.

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Falling In Love With Your Business Again with Liz Illg

June 22, 2020

In This Episode…

In this episode, Liz and Emily discuss the critical systems and processes that MOST entrepreneurs overlook that keep them working IN their businesses, instead of ON them. Liz discusses the work she supports her clients with as a consultant, and her journey toward entrepreneurial freedom that came after her worst nightmare occurred in her pet grooming businesses that taught her a lesson about what wasn’t working, and guided her to create the systems necessary to scale her business with ease. The two discuss overcoming the mindset of “I’ll just do it myself,” how deriving our sense of worth from being needed keeps us stuck + limited in our businesses, focusing on creating experiences for your clients/customers/team members, what prevents us from creating systems in our businesses, and what Liz is doing differently post-lockdown in her own business to serve more entrepreneurs!

Check out Liz’s amazing templates to start creating + implementing systems today at

About Liz

Liz Illg is a small business and messaging strategist.
But she wasn’t always!

In 2013, she quit her corporate job and bought her first business the NEXT DAY.

Since then, Puff & Fluff Grooming has grown to five locations. They groom pets and their people all over the Phoenix valley.

With the right systems in place, Liz set the shops up to run themselves.
Now, she helps other business owners make their visions come to life by getting them on paper and in front of the right people.

Show Notes

Get connected with Liz:

Facebook Group: Lead Your Business with Liz Illg

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