Like nobody's business
Hosted by Emily Cassel
In this episode, Emily is joined by Nikki Arensman, Brand Designer + Strategist to discuss her journey of entrepreneurship, motherhood, & becoming an aligned leader. The two discuss Nikki’s journey from her first job working for a start-up in NYC, starting her yoga apparel business Jiva Active in Florida, & the epiphany to selling her company while 9 months pregnant & starting her branding business (even though everyone told her she was crazy & hormonal). They also discuss niching as an organic process, the ways having a child shifts the way you lead a business, Nikki’s signature 3 D method for branding your business, why your brand shouldn’t be determined by others’ perceptions of you, & how to brand yourself/your business when you’re multi-passionate.
Nikki Arensman is a Brand Designer and Business Strategist for Female Entrepreneurs, Founder of The Business of Branding Podcast and Creator of The Impactful Brand Academy. Over the past two years, she has had the pleasure of co-creating powerful brands and implementing strategies for growth with over 100 driven, inspiring and incredible women.
Before diving into the world of brand strategy, Nikki was the CEO and Co-Founder of a successful multi-six figure womens activewear line, JIVA Active. She has since sold the business and now creates an even greater ripple of confidence and empowerment in females all over the world.